Music is an imaginative and appealing means of expression, which plays an increasingly important role in modern brand marketing. In the process of high development of commodity economy and modern humanistic environment, advertising has become the most important means of brand marketing. Hence, music, as a special product of advertising, refers to music used by mass media in the process of advertising. It not only has the aesthetic characteristics of music art, but also contains the characteristics of advertising art. Music plays an important role in the invisible promotion of different liquor advertisements in China and the west.