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  DOI Prefix   10.20431


 

International Journal of Research in Tourism and Hospitality
Volume 3, Issue 2, 2017, Page No: 33-46

Assessment of Magicland Amusement Park in Abuja as a Flagship Tourist Attraction

Enemuo, O.B, Obijuru, G

Department of Hotel Management and Tourism, Michael Okpara University of Agriculture Umudike, Abia State, Nigeria.

Copyright :Enemuo, O.B, Obijuru, G, Assessment of Magicland Amusement Park in Abuja as a Flagship Tourist Attraction International Journal of Research in Tourism and Hospitality

Abstract

The work Assessed of Magic land Amusement Park in Abuja as a Flagship Tourist Attraction. An assessment of the park, highlighting its importance in the recreation industry, could lead to the positioning of Abuja among cities of the world fiercely visited due to the presence of this flagship attraction. The objectives of the research were to: identify the various amusement parks in Abuja, ascertain the level of patronage by both local and foreign visitors, verify the management principles used in the destination, and suggest management principles that would assume sustainability of the amusement park in the study area. Data for this research was generated using qualitative and quantitative techniques. Simple descriptive technique comprising of mean, standard deviation, and simple frequencies and Likert scale were used to analyze the data. The findings show that development of amusement parks should be carried out in areas closer to the residents, Spacing (Quality of landscape), accessibility, entertainment variety, were seen as factors that were liked least about the parks, while things like safety and security, quality of rides are important, the location of the park, accessibility to the park and the number of thrill rides were seen as attributes that should be improved. Factors like location and attachment, marketing and branding, inept pricing and hidden cost and ignorance of the benefits of recreation and tourism by the residents of Abuja Municipal Area Council led to low patronage of the park, also marketing strategies like the use of fliers, word-of-mouth, brochures etc. were used to increase awareness as well as patronage. Amusement parks help in the attraction of visitors from different countries and Magic land amusement park is not an exception.


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