A decision to attend college is based on many academic and athletic factors. Identifying factors most influential in college selection is beneficial to college administrators, recruiters, and coaches, and will ultimately influence recruitment, retention, and short and long-term strategic plans of an institution. This study examined factors influencing the college choice decisions of community college student-athletes in the Midwestern United States. Participants for this study were composed of 107 student-athletes (59 males and 48 females) from 19 community colleges in the Midwest regions of the National Junior College Athletic Conference (NJCAC). This study discovered that the three most significant factors in college selection were (a) athletics/sports/extracurricular activities, (b) cost of attendance/tuition fees, and (c) head coach and coaching staff. Men selected more "athletically related factors" as influential, whereas women selected "nonathletic" as more influential. Practitioners may use this information to effectively shape their recruiting and marketing practices