With the rapid development of China's social economy, the sports tourism industry has made great development space. The construction and development of Chinese sports tourism culture in many ways to save the problem. Is studied in this paper, the methods of literature, the origin and development of sports tourism culture, analysis of the current situation of the development of Chinese sports tourism culture, expounds the development of sports tourism culture value, and put forward the problems existing in the development of sports tourism industry, and countermeasures put forward some Suggestions to promote the development of sports tourism industry. The results showed that the sports tourism has a strong openness, China is now in many parts of the sports tourism industry lack of effective marketing channels, its overall impact ability to ascend, this leads to lack of visibility and influence in these areas, the lack of market competitiveness, is difficult to obtain the effective development and progress. China must pay highly attention to this, to strengthen the construction of sports tourism culture, promote the development of sports tourism industry.