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  DOI Prefix   10.20431


 

International Journal of Scientific and Innovative Mathematical Research
Volume 7, Issue 7, 2019, Page No: 15-23

Customer Preferences of Housing Finance in Chennai with Special Reference to Sub Urban of Tambaram

Dr. A. Mahendra Kumar1, Dr K. Padmini2, Dr. G. Manimannan3*

1.Assistant Professor of Commerce, TMG College of Arts and Science, Chennai.
2.Head of the Department, Department of Management Studies, TMG College of Arts and Science, Chennai.
3.Assistant Professor of Statistics, TMG College of Arts and Science, Chennai.

Citation : A. Mahendra Kumar, K. Padmini, G. Manimannan, Customer Preferences of Housing Finance in Chennai with Special Reference to Sub Urban of Tambaram International Journal of Scientific and Innovative Mathematical Research 2019 , 7(7) : 15-23.

Abstract

In this paper an attempt is made to identify that there are key difference in the actual purchase of the consumers of housing loans of public sector banks, private sector banks and new generation public sector banks. As regard with the important product traits are concerned, litheness, processing fees, processing period and interest rates plays a vital role in all the three types of banks. Majority of the Customers prefer and avail their housing loan from Public and Private Sector bank. The customers visit and avail the housing loan in meager amount from new generation public sectors bank. The main objective of this study is to find the customer preference for housing loan from three categories of banks using summary statistics and Chisquare test.


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