Abstract

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As meeting student's satisfaction and Enhancing the identity, image, and brand of universities remains as top priorities among any universities' objectives, thus, they are looking for new ways to increase the satisfaction of the students and to improve their image. To achieve these purposes current study first focused on applying marketing mix elements (7Ps) to examine what aspects of 7Ps were important to students when selecting a language department within a university and second planned strategies for departments by means of SWOT analysis. The data was collected quantitatively by a questionnaire Subjects were 70 males and females BA students aged from 18 to 25 chosen randomly from Tehran, Shiraz and Mashhad and four experienced professors from an English Language Department. The findings of the study revealed promotion as the first important element (mean=21.2) and physical facilities (mean= 7.5) as the least important one. The most top identified strategies that must be considered, according to importance factor, were "reducing costs", "training expert professors", "using updated academic references" and "utilizing marketing principles in order to attract supplicant students"