This study set out to investigate the level of influences that Hospitality of the people at the tourism destination had on tourism destination attractiveness of Akwa Ibom State. Primary data were collected with the use of Questionnaire. A sample of 296 respondents, who were both domestic and foreign tourists visiting the state, made up our sample frame. The responses from the copies of questionnaire retrieved were analysed using a linear regression analysis. It was found that hospitality of the people at the tourism destination had a significant positive relationship on tourism destination attractiveness of Akwa Ibom State. It was concluded that tourists signified great importance on the hospitality of the people at the destination, and was a predictor of the tourism destinations� attractiveness of the state. It was recommended that the hospitable nature of the people at the destination could become a selling point of the destination, thus the tourism plan of the state should be designed to include basic orientations about the benefits of tourism to the State and their people