Background: The recent hospitality industry development has emphasized on service providers' appearances and manners to improve service quality and to provide high quality service experiences. With the growing of customers' aesthetic sense level, service providers have to do basic intimate services, but also to provide sensational high-quality aesthetic experiences to customers. Therefore, this study investigated the influences of service providers' styling, including cosmetics, hair styles, and attires on customers' perception on styling, predicted service quality, predicted service value and satisfaction, based on the Stimulus-Organism-Response theory.

Method: This research adopted both qualitative and quantitative approaches in two stages. First, we applied Delphi method to collaborate the knowledge of several experts in related fields, and designed the basic styles of service provides, which are the stimulus in our survey. Next, we surveyed 300 customers of Chinese restaurants of international hotels in Taipei. This study used partial least square path modeling technique to analyze collected data. PLS-PM also known as the variance-based structural equation model is a technique consists of factor analysis, correlation and regression.

Results: The results showed significant influences of service providers' styling on customers' perception, predicted service quality, predicted service value and satisfaction. These results highlighted the importance of a successful service providers styling design.

Originality Value: This study contributed considerably on the concept of service providers' styling in international tourist hotels. By findings of this study can provide hotel human resources management departments for reference, there is a proper guidance and norms in the development of education and training.