This research focuses on the current trend of international MBA study tours as a niche segment of educational travel and a future business model for tourist destinations. The purpose of this study is to gain a better understanding of MBA study tours and to validate that they are a significant travel segment for the tourism industry to pursue actively. MBA study tours area niche travel market for educational trips, which is, in turn, a subsection of a significant youth travel market. This research paper uses a quantitative methods approach to gain insights into the MBA study tours phenomenon. The researchers analyzed an in-depth survey of graduate business schools in North America in late 2016 and the beginning of 2017of full-time, part-time and EMBA programs. Findings established Asia as the most preferred destination of MBA study tours with the majority of tours staying seven to fourteen days. Visiting cultural attractions and companies are top priorities of MBA students with price being the least important factor in choosing a destination. More than a third of MBA groups preferred to stay at four to five-star hotels and half preferred to book three-star. Key findings confirm that this affluent tourism market-segment of well-educated travelers visit one country or multiple destinations per trip, visit tourist attractions, stay on average 9-14 days, book at business class to up market hotels, spend three times more than leisure tourists, and prefer to return to visited destinations in the future.