This research presents an overview of issues related to the role of human resources in creating innovation in tourism enterprises in the United Arab Emirates. Abu Dhabi's leading travel companies and agencies in tourism been selected to identify the increasing role of SHRM and most importantly innovative activities in the researched entities. Following previous years, February 2018 has been announced as a month of innovations, where innovation was getting a widespread meaning and a tool of creativity and design thinking in all organizations and companies across the UAE.

Thus, the research tries to validate the main hypothesis that SHRM practices positively relate to innovation and knowledge performance factors. The article aims to understand the indicated factors as main drivers of innovation and its impact on human resources. The proposed model theorizes a significant correlation between variables that remains between SHRM processes and companies overall 'innovation factor' performance in tourism sector. Further, it is becoming essential to reconsider the management approach in tourism field to discover new methods attributed to employees in finding innovative and creative solutions.