The Formation of Maritime Tourism (Yachting) Cluster as a Vehicle for Competitiveness Improvement: The Greek Case
Angelliki Pardali1,Theodora Giantsi2*
Citation : Angelliki Pardali,Theodora Giantsi, The Formation of Maritime Tourism (Yachting) Cluster as a Vehicle for Competitiveness Improvement: The Greek Case International Journal of Research in Tourism and Hospitality 2018, 4(1) : 64-74
This paper presents an innovative organizational structuring of the Greek Marine Tourism Industry (yachting) that coordinates its main developmental core of marinas and ports with the regional economic forces and advantages, in the principles of sustainability and growth. The proposed model, leaning on the strategic formulation and governance of cluster for marinas, ports, private companies, independent associations and public and private institutions, directly and indirectly involved in the yachting tourism
industry, would address and attract a competitive network of global investors and customers, greatly contributing to the country's overall economic expansion. This novel strategic focus on a multitude of cooperating companies, exploits the advantages in the conference of different individual business characters, guaranteeing long-term prosperity.
Further on, this paper investigates the prerequisites for the formation of an effective maritime tourism cluster (yachting) that will motivate competitiveness and extroversion, towards upward levels of employment and regional development.
Cluster main characteristics will be collected through bibliography: economic specialization and geographic concentration will be examined and reasons for establishment will be expanded on. All necessary characteristics for satisfying governance of maritime cluster will be collected and examined.