Tourism is a fragile and vulnerable industry that could suffer tremendously with any crisis. One of the major challenges faced by the tourism industry in the present day is Terrorism. With a special focus on Pakistan, the fourth most terrorism inflicted country in the world, this research appraises previous recovery approaches adopted in response to political flux or terrorism and then apply its implications to Pakistan tourism industry. There are several crisis management models available, however most of those models are too general and difficult to put into operation. Finding indicates that tourism industry cannot resolve the issue of violence, but it is to a certain extent an administration level matter and government of Pakistan will have to take actions to find a solution for this problem. Pakistan's current response to the crisis is also evaluated in the present study. Negative image has contributed its part in the drastic fall of tourism industry of Pakistan. Therefore, the role of media in creating an image of Pakistan in the minds of tourists and its careful manipulation by terrorists is thoroughly discussed.