Sustainable Business Practices and Corporate Social Responsibility in 5- Star Hotels of National Capital Region in India
Dr.Rekha Maitra
Citation : Rekha Maitra, Sustainable Business Practices and Corporate Social Responsibility in 5- Star Hotels of National Capital Region in India International Journal of Research in Tourism and Hospitality 2018, 4(1) : 45-56
Corporate Social Responsibility (CSR) is a popular subject of research for the researchers and scholars across the globe. Several types of research have been conducted in past to understand the concept, evolution, motives and benefits of Corporate Social Responsibility in the global, as well as in the Indian context. Corporate
Social Responsibility involves "achieving commercial success in ways that honour ethical values and respect people, communities, and the natural environment" (Clark, 2006; Porter & Kramer, 2006).
The recent development of mandatory CSR clause has engrossed the attention of corporate, ancillary units and other researchers. As per Companies Bill, 2012, Indian government mandates at least two per cent of average net profit of corporate entities for Corporate Social Responsibility (CSR) activities. This new law has brought the paradigm shift to the way CSR is being dealt with by the hospitality players. The aim of the author is to explore the CSR practices adopted in 5-star hotels of NCR and also identify the main areas of contribution, advantages and challenges involved. It will also examine the significance of eco-friendly sustainable business practices followed by 5-star hotels of NCR. The aim is to be actively committed towards the sustainability of environment through effective and eco-friendly practices.