"The numbers don't lie". It is a known and famous saying. But even if this is true most of the times,the numbers can be slippery, cryptic, and, sometimes, two-faced. As big data is multiplying itself and infiltrating more and more parts of our business, the necessity for understanding the meaning of numbers is getting more acute. There is a need to fundamentally rethink how the data analysis can create value. Big data analytics is one of the great new frontiers of IT. Data is exploding so fast and the promise of deeper insights is so compelling that IT managers are highly motivated to turn big data into an asset they can manage and exploit for their organizations. To handle such huge data, there is a need to deploy infrastructure differently to support distributed processing requirements. This paper discusses the working of evolving technologies like Hadoop framework and MapReduce technology responsible for transforming big data into meaningful insights.The research paper concentrates on the utilization of big data to utmost potential in winning elections held at any level. The primary aim of the paper is to elaborate the different issues and challenges involved in handling big data and how to attract electorates.