Innovative Service Delivery and Competitive Advantage of Small Scale Hotels in Nigeria: The Moderating Role of Opportunity Connectedness
Cyril, YiltsenTsenyil1*, Samuel, A. Ocholi2, Meshach GomamGoyit2, Reuel Johnmark Dakung2
Citation : Cyril, YiltsenTsenyil,et.al, Innovative Service Delivery and Competitive Advantage of Small Scale Hotels in Nigeria: The Moderating Role of Opportunity Connectedness International Journal of Managerial Studies and Research 2019 , 7(6) : 22-42.
Firms desire to create competitive advantage to create sustainable value and profitability by implementing innovative service delivery frameworks. This study therefore, tests on the one hand the direct and indirect relationship between opportunity connectedness on the positive relationship between innovative service delivery and competitive advantage of small scale hotels in Nigeria. Using a semi-structured questionnaire on a sample size of 274, the study found through hierarchical regression that there is a significant and positive effect of innovative service delivery and opportunity connectedness on the competitive advantage of small scale hotels in Nigeria. Furthermore, the result revealed a significant and positive moderating role of opportunity connectedness in the relationship between innovative service delivery and competitive advantage. The study recommended that hotels should consider developing innovative service delivery strategies that promote them in the competitive arena and also offer efficient services in order to attract and promote competitive advantage of small scale hotels in Nigeria. In addition, the government should open connection outlets for hotels in Nigeria and also ensure that customers are protected across the country as they patronize the services of hotels.