Job satisfaction is an essential element in the achievement of educational goals to produce excellent quality and globally competitive graduates. The purpose of this study was to identify the relationship of transformational leadership, personality and achievement motivation with job satisfaction of lecturers.

This research uses explanatory sequential design. The population of this study was 145 midwifery lecturers, with a sample of 108 lecturers. Quantitative data were collected by questionnaires,and statistical analysis was used regression correlation. The Scientific Identification Theory of Operation Research in Education Management (SITOREM) analysis method is used to make recommendations and determine the priority sequence of improvements that need to be made. Qualitative data were collected by observation, in-depth interview, documents analysis and focus group discussion. The results of 108 lecturers of the Midwifery Academy in Banten, West Java, Indonesia showed that all variables were positively related to lecturer job satisfaction in a row according to the strength of the strongest correlation were achievement motivation (r= 0.819, p< 0,01), Transformational Leadership (r=0.797, P< 0.01), and Personality (r=0.650, p< 0.01) Consistent with the quantitative results, the qualitative data analysis also shows that job satisfaction can be improved through increased lecturer achievement motivation, good lecturer personality and the application of transformational leadership by the leader.The results of the SITOREM analysis showed that the components of job satisfaction, achievement motivation, transformational leadership and personality of lecturers which needed priority to improve were: 1)understanding of self-ability, 2)responsibility of solving problems, 3) goals, and 4)independence.