The objective of this research is to design a management model for SBU administration based on the strengthening of its capacities. The development of research is carried out in 4 phases are planning, internal assessment, external assessment and final report, and l proposed model focuses on 9 criteria considered basic in the excellence of an organization: politics, culture and strategy , collaborators, alliances and resources, leadership, processes, results in people, results in society, key results and results in customers. The results evidenced that the company does not reach a favorable index for each criterion, with important areas of opportunity in its administrative management and in most of its processes. The conclusions are that the organization has favorable elements for the implementation of administrative strategies; the main recommendations were focused on defining strategies and guidelines based on optimizing administrative management, correcting the weaknesses and taking advantage of the opportunities presented by each criterion of the model. proposed management. The relevant aspect of the proposal is the feasibility of being replicated by the other units and even by the organization.