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  DOI Prefix   10.20431


 

International Journal of Managerial Studies and Research
Volume 5, Issue 7, 2017, Page No: 33-41
doi:dx.doi.org/10.20431/2349-0349.0507006

Unethical and Socially Irresponsible Behaviour in the Marketing of Goods and Services in Nigeria

Nwodo Sylvanus I.1,Okolo Victor O.2,Ugonna Ikechukwu A.3,Nebo Gerald N.

1.Department of Marketing, Federal University of Agriculture, Umudike
2.Department of Marketing, University of Nigeria, Nsukka
3.Department of Marketing, Chukwuemeka Odumegwu Ojukwu University, Uli
4.Department of Marketing, Enugu State University of Science and Technology, Enugu, Nigeria

Citation :Unethical and Socially Irresponsible Behaviour in the Marketing of Goods and Services in Nigeria International Journal of Managerial Studies and Research 2017,5(7) : 33-41

Abstract

Marketing, more than any other business activity, deals with members of the society. As a social activity, it generates various kinds of responses from different segment of the society. Because of the considerable impact which it has on our lives, virtually everybody has something uncomplimentary to say about marketing. The focus of this paper is on the impact of product unethical and socially irresponsible behaviours on society. The objective of the paper is to identify and analyze the unethical and socially irresponsible behaviours associated with product. This paper, indeed, examines very critically the product unethical and socially irresponsible behaviours and associated criticisms levelled against marketers. The paper highlights the product unethical behaviour and criticisms and makes suggestions which seek to stop or reduce drastically such unethical manifestations.


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