With the development of science and technology, the use of Internet has become more common,and the network economy and e-commerce have sprung up. The survey conducted by the DGBAS showed that Taiwan's Internet penetration rate was 67.7% in 2010, and the number of Internet users reached up to 17,260,000. Another network use survey conducted by DGBAS indicated that Taiwan's mobile Internet penetration rate reached 71.3% in 2010, which was 12,649,000 personal computers. In addition, according to Taiwan's broadband Internet use survey results, Taiwan's mobile Internet penetration rate was 47.27%.These data showed that people spent more and more time on the Internet, which contributed to the booming of network economy, e-commerce and direct selling business, and created large business opportunities for home delivery industry.
Different customers may have different needs and their needs may change with different purposes, therefore this study first reviewed the literature to clarify the relevant factors. On the basis of cognition of the research topic, the expert concepts in the interviews were integrated to establish the theoretical foundation. The study determined the structure through modified Delphi expert questionnaire. Then with analytic hierarchy process, customer questionnaires were conducted, decision-making factors were ranked according to the importance degree, and market implementation plan that met the demands of market was summed up. The results showed that home delivery practitioners must have accurate and quick deliver ability, flexible prices, diversified service items and more convenient services to meet the needs of customers.