This paper proposes a cluster model to boost competitiveness within the beef industry of the state of Yucatan, Mexico, through analysis of the environment using Porter's diamond (Porter, 1990). The study was qualitative, transverse, and included no experimental stages. Information was obtained through interviews with directors of the most important livestock associations within the state, from the Regional Livestock Union of the east, to businessmen and feed merchants, public officials, researchers, academics, and service suppliers. Development of a strategic cluster model will allow Yucatan beef producers to establish and continue innovation to strengthen their competitive advantage.