Relational capacity is defined as the ability of companies to relate with other companies as well as their internal borders. One of these relationships is strategic alliances, which are basically agreements in which companies seek mutual cooperation or attempt to expand their resource base to address their needs. This process includes taking risks to achieve common goals. This article aims to describe the situation of two technology-based companies (TBCs) in the information and communication technology (ICT) sector and examine how they develop their relational front capacity in terms of the main existing theoretical concepts. One company is considered a leader in its field in Brazil. It was structured directly in the market without any support or development. The other was structured in an incubator run by one of the largest public universities in Brazil, with all possible resources for advancement. Therefore, there were significant differences in the development of their relational capabilities. The study was conducted through direct interviews for data collection and subsequent analysis and conclusion