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  DOI Prefix   10.20431


 

International Journal of Managerial Studies and Research
Volume 4, Issue 4, 2016, Page No: 10-14

A Study of the Attitudes of Customers towards E-Hologram as an Effective Tool for Advertisement

Muhammad Irfan

Lecturer, University of Education, Okara, Pakistan.

Citation : Muhammad Irfan, A Study of the Attitudes of Customers towards E-Hologram as an Effective Tool for Advertisement International Journal of Managerial Studies and Research 2016 , 4(4) : 10-14

Abstract

The research was undertaken to find out the attitudes of Pakistani customers towards advertising and E-Hologram in economic, social, moral and regulatory perspectives. Pakistani customers have positive attitude towards E-Hologram as an effective advertising and promotional tool. Moreover they like the new trend of advertising for marketers to promote their products and offers in Pakistan. As the world is changing so the demand and desires of people are also changing. The demand for multimedia services is increasing now-a-days. Although E-Holography is a new phenomenon but advertisers are following it as it can become a profitable tool for them. Many advertisers and entrepreneurs are embracing this new technology. The relationship was verified by using Pearson correlation through statistical tool SPSS 19.


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