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  DOI Prefix   10.20431


 

International Journal of Managerial Studies and Research
Volume 4, Issue 4, 2016, Page No: 1-5

The Concept of Digital Natives & Digital Immigrants in Context of India

Shweta Darbha1 ,Prof.N.Sambasiva Rao2

1.Ph.D Scholar, Dept. of Commerce & Management Studies, Andhra University.
2.Dept. of Commerce & Management Studies, Andhra University.

Citation : Shweta Darbha,Prof.N.Sambasiva Rao, The Concept of Digital Natives & Digital Immigrants in Context of India International Journal of Managerial Studies and Research 2016 , 4(4) : 1-5

Abstract

This article focuses on defining the digital immigrants and digital natives in context of India while tracing the advent of digital technology in India. The author has borrowed the concept of "Digital Natives and Digital Immigrants" from Marc Prensky and explored it further in context of India, digital technology adoption in public and private sector and the workforce belonging to the two groups of digital workforce. This article is based on the qualitative approach of a) literature review to understand the concept of Digital Natives and Digital Immigrants and 2) Further analyze these definitions to propose how the dig ital immigrants have adopted and adapted to the digital technologies, leveraging these in the private and public sector organizations while the digital natives are slowly joining the workforce in India. The article posits that unlike western nations, India embarked on its digital journey only in the last 20 years and has leap frogged through the technological changes. The article further dwells on the impact of this digital journey on the business strategy, customer interactions and workforce itself and the digital divide that impacts the social and organizational workforces.


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