The aim of this study was to analyze the profile of the focus of Relationship Marketing materialized in loyalty programs and Endomarketing, adopted in a specific branch of the agribusiness sector, the organic products. Methodologically, we started with an exploratory study as a first step in the theoretical framework and identification of 24 companies producing organic food raised in the survey by observation in supermarket chains. In a second step, a Descriptive Study non-probabilistic sample of convenience of 50% of the universe, 12 companies were investigated through interviews with people with experience, namely, the executives linked to Internal Marketing and Loyalty Programs. The results indicate a higher incidence in the use of loyalty programs compared with programs endomarketing industries surveyed, as well as identifies the profile of the shares of each program