Investigating the Green Manufacturing Approaches in Kani-Faravaran Mining Company
Milad Malekmohammad1, Hadi Safari1, Hassan Heydari2, Alaeddin Ebrahimi3
Citation : Milad Malekmohammad,Hadi Safari,Hassan Heydari,Alaeddin Ebrahimi, Investigating the Green Manufacturing Approaches in Kani-Faravaran Mining Company International Journal of Managerial Studies and Research 2016 , 4(11) : 76-83
Green marketing is a concept that is both developing in acceptance among many different types of organizations and becoming a way for those organs to demonstrate their environmental and sustainable commitment to the market and their customers. So, On the basis of the present study, we investigated the eco audit, annoy elements foot printing and eventually green manufacturing indexes in Kani-Faravaran Company. Accordingly, questionnaire was investigated among the total population of 75 persons and questionnaire reliability is examined by calculating total Variance and coefficient alpha. Progressively, Friedman test is implemented to analyze the results of distributed questionnaires and SPSS software was used for data analyzing. Results revel that the eco audit, annoy elements foot printing and green manufacturing indexes facilitate the trend of green manufacturing and implementing sustainable development variables in manufacturing process in the Company. Moreover, customers increasing awareness of environmental approaches is considered as a prominent market demand strategy.