Over the past years, leadership has been studied extensively; however, scant research exists investigating the role of volunteer leaders in non-ranked leadership roles in for-profit membership-based organizations. This phenomenological research was aimed at exploring the lived experience of poultry industry leaders in leadership roles. Data were obtained through face-to-face, semi-structured interviews with 15 poultry industry volunteer peer leaders in Ghana. Participants described their experiences as leaders and the interview data were transcribed verbatim and analyzed utilizing the Moustakas' transcendental data analysis procedure. Based on the themes from the study, volunteer business leadership was defined as "an executive role performed by an individual or group of persons, who unreservedly devote time and talent contributing to the greater good of the industry, accepting challenges of greater responsibility particularly with regard to decision-making, and representing members with honesty and fairness." Eight core themes identified the main phenomenon and five personality characteristics of poultry industry leaders were identified. The current study provides significance to the discipline of leadership; with particular reference to the poultry business sector as well as to other agriculture-based associations to better focus on selecting, training, developing and retaining leaders.