Competitive advantage and competitiveness are the very goals that any company is subject to having to seek and overcome along the way of their productive or operational activities. With this study, we try to understand the elements of the competitive matrix of cities based on the local development strategy, taking into account an analysis of Sao Paulo and Rio de Janeiro in 2014. Thus, it became a case study based on a qualitative research in order to find solutions on the raised problem situation. Competitiveness is a key factor in defining the strategies of companies and the way she wants to beat the competition. Widely competitive markets recorded strong economic, social, political and environmental development. However, the matrix is not a static tool, but dynamic depending on the actions of their agents