Brand recognition is extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign. Brand recognition requires the consumer to recall prior knowledge. In order to build brand recognition, an organization must repeatedly provide consumers with a consistent visual or auditory learning experience. Brand recognition can be contrasted with brand awareness, which simply means the consumer knows that a particular brand exists. The purpose of this paper is to evaluate how much newspaper advertisements can contribute to the recognition of a service brand such as Vodafone Ghana Limited. Related literature was reviewed for an in-depth understanding of the key issues related to the topic. Data was collected using questionnaires administered on 500 respondents on Ho Polytechnic campus and its environs. Frequency tables and charts were used to communicate information churned from data gathered. The study principally revealed that newspaper ads are very effective in increasing the recognition of service brands