Advertisement is a powerful tool to favorably affect the opinion of the customers. In the light of modern means of communication like internet, mobiles, social media websites etc it will not be out of place to say that customers are driven by the force of advertisements. Many an advertisements make use of women for effectively communicating their message to the customers. But while doing so, sometimes the advertisers project women in a bad shape. This study talks about the projection of women in advertisements and opinion of people towards it. The study was conducted by applying the technique of factor analysis on the collected data