Marketing is rising as the most vital function in operating any organization. Marketing is expanded subject and requires thorough study of its various aspects for proper understanding. Here we would discuss the changing role of marketing in contemporary organization. As we know that for last three decades, the marketing practices are emerging and progressing. The basic principle of marketing still remains same. It revolves around matching companies offering with customer's need. But the ways in which companies' offerings are matched to customer's needs and motivations and also constantly change with the help of digital marketing