An Experimental Entrepreneur
Prof. S. K. Roy 1
Citation : Prof. S. K. Roy, An Experimental Entrepreneur International Journal of Managerial Studies and Research 2014 , 2(9) : 118-131
An entrepreneur, his development & various facets of entrepreneurship have been a topic of
interest for researchers who have tried to explore various critical points in journey of entrepreneurship.
This real life case is about an experimental entrepreneur who believed in experiments & did not know that
during the entrepreneurship, a situation may come when the entrepreneur may find trapped in vicious
circle. One tries to apply all the acquired skills, formulate different strategies & try desperately to come out
of the situation but all its attempts end in fiasco. One finds itself in deeper water with every attempt it makes
to break the jinx. Ultimately, the experimental entrepreneur finds himself in a hopeless situation with
multiple pressures from all corners reaching to a point where he has to take a decision to avoid getting a
tag of a "Failed entrepreneur".
This case can be taken while teaching any of the MBA Courses like Entrepreneurship, project management
& marketing management. Few learning that are expected to come out of the case discussion areenvironment
scanning techniques, PESTEL Analysis, Project report preparation, Porter model of strategic
management, different form of organizations and its formation etc