The companies innovate by adjusting, improving and changing of complex technical and organization systems, which are characteristic for a certain industry. The known determinants of innovations indicating the trajectory of technical transformation of the companies in a certain industry are generalized, based on the data of separate innovative companies. Taking into account integration of the companies producing bioethanol into general corporative structures of multinational companies, we found out that the technological trajectory of innovative companies do not depend on certain sector, but are built with the deep orientation on general corporate innovation policy of the companies. The determinants of the innovations have been identified based on the statistic analysis of 35 producers of bioethanol in the EU taking into account the influence and interconnections of the companies inside the group, the number of which made up 645 companies