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  DOI Prefix   10.20431


 

International Journal of Managerial Studies and Research
Volume 2, Issue 2, 2014, Page No: 1-20

Impact of Advertising on Buying Behavior of Youth in Kota City with Special Reference to Branded Outfits

Dr.Payal Upadhyay 1, Mr.Jayesh Joshi 2

1.Principal Maharishi Arvind International Institute of Management, Kota.
2.Assistant Professor MIMT, Kota

Citation : Dr.Payal Upadhyay, Mr.Jayesh Joshi, Impact of Advertising on Buying Behavior of Youth in Kota City with Special Reference to Branded Outfits International Journal of Managerial Studies and Research 2014 , 2(2) : 1-20

Abstract

The Indian textile and apparel industry is the largest foreign exchange earner for the country. It is also the second largest employment provider after agriculture and plays a key role in the development of the economy. This industry profile on the =Textile and Apparel Sector in India' provides a gainful insight of the industry. The fashion industry is the fastest growing industry in the world. From the last few decades, the fashion industry in India has been experiencing an explosion due to considerable dynamic nature which increases fashion consciousness among consumers. Everyone has a separate and elegant fashion sense which is mainly related to the apparels throughout the world


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