Lead by Marketing Information & Strategies: "Leaders are not Born they are Made"
Megha Mathur 1
Citation : Megha Mathur, Lead by Marketing Information & Strategies: "Leaders are not Born they are Made" International Journal of Managerial Studies and Research 2014 , 2(1) : 13-17
In a boundary less, world a right series of decisions and actions could mean the difference
between survival and destruction. The new corporate mantra is lead by strategies and not lead by
examples. Marketing is a domain through which an individual company can grow as well as can be
destroyed. The basic problem which is being faced by the marketers is how to sell their product & fulfill the
objective of business. In order to tackle this problem the marketing strategies plays a major role. Correct
information should be given at correct time, However, the availability of new technologies and new
developments in the media industry have created a demand for new kinds of experience, cultural knowledge
and skills sets that marketers must be aware of if they wish to be the leaders. In order to understand the
nerves of the consumers correct strategy is required to be followed. It's a general saying that "Leadership
is an art, and then following is an art too".
Gaining leadership results in marking your presence in the eyes & minds of consumers as well as
competitors. This paper is an endeavor towards awakening the marketers for concentrating and focusing on
various marketing strategies which can helps them become the leader