Social Media has reshaped modern day public lives in communication by transforming and expanding the scopes of new potential networks and deepened existing networks.For the Co-operative movement to rejuvenate itself in the new communication era, adoption of new media may not be an option. To a large extent, and, globally, the Co-operative movement provides a platform for entrepreneurship, savings, credit facilities, job opportunities and further mechanisms for governance, innovations and trainings to the youth. The objectives of this study is to assess the potential of social media as a communication tool used by the Co-operatives in Kenya. Survey design was used backed by the Social Construction of Technology. The study found out that social media is a key communication tool with potential to revolutionize how cooperative societies operate.