Media Relations of PR-Structures in Uzbekistan (In the Example of Political Parties)
Oydin N. Sadullaeva*
Citation : Oydin N. Sadullaeva*, Media Relations of PR-Structures in Uzbekistan (In the Example of Political Parties) International Journal of Media, Journalism and Mass Communications 2018, 4(4) : 37-40.
Various studies in the world show that mass media plays a great role in shaping public opinion by paying great attention to certain issues in the eye of people. That is why public relation services of different organizations and governmental structures try to cooperate closely with mass media. It is one of the main tools of communicating with audience. This article gives descriptive analysis of cooperation channels of PRstructures with mass media in Uzbekistan. The paper explores media relations of four political parties in the country and their media coverage in ten Uzbek nationwide newspapers - Uzbekiston Ovozi, XXI asr, Milliy Tiklanish, Adolat, Khalq Suzi, Narodnoe Slovo, Pravda Vostoka, Khurriyat, Mokhiyat and Jamiyat. Prarticles published from 2010 to 2014 were studied and evaluated by its amount of and valence.