Stakeholders' Appraisal of Public Secondary Schools' Communication in the South West Region of Camerooni
Nengieh Lizzie Wantchami
Citation : Nengieh Lizzie Wantchami, Stakeholders' Appraisal of Public Secondary Schools' Communication in the South West Region of Cameroon International Journal of Media, Journalism and Mass Communications 2018, 4(1) : 27-43
This study seeks to examine public secondary schools (PSS) communication in South West region of Cameroon by examining their relationship with the media, their stakeholders' satisfaction with their means of communication and their accountability to their stakeholders. It made use of the concurrent procedures of mixed methods in which the researcher converge quantitative and qualitative data in order to provide a comprehensive analysis of the research problem. 12 public secondary schools were randomly selected from six divisions of the SW Region of Cameroon, 2 from each division representing the rural/urban setting. 20 school administrators were interviewed using open-ended questionnaires. 48 teachers, 55 parents and 1094students were also interviewed for the study. Findings reveal a weak relationship between public secondary schools and the media and meetings are the most use form of communication between PSS and students (98.5%), teachers (100%) and parents (87.3%). However, e-mail is considered the most comfortable means of communication by teachers (81.3%) while students (68.6%) and parents (43.6%) meetings. Study further reveal that PSS are not accountable to teachers and students but are accountable to parents. Therefore, PSS in SW region of Cameroon need to improve not only their communication means but their accountability to stakeholders especially the internal stakeholders.