Next to oxygen, water and good environment are the other most essential element to human life; the body usually cannot survive longer than a week without water. It is critical to almost every aspects of human endeavour, from agriculture, to industry, to energy. As much as water and environmental resources are important for human survival, rarely are .the media headlines devoted to the poignant truth on the diminishing availability of water and environmental resources and the consequences for the future. The same situation prevails in media coverage of activities on the Nile River. A number of challenges have been suggested as responsible for this state of affairs. The fundamental water and environmental issues have not penetrated the consciousness of the public, decision makers and the media to the same degree that surface issues such as politics, trade disputes, sports, business, and food security have. The other is that the interactions of specialists on Nile River Basin and media professionals have been poor. In order to address this problem of poor coverage by the media, NBI in conjunction with NBD established the Nile Media Network (NMN) in each riparian country in 2005. In an attempt to understand this prevailing information gap, researchers from Masinde Muliro University of Science and Technology (MMUST) conducted a study to establish the levels of awareness on Nile River projects among journalists in Kenya in particular and Africa in general. The findings reveal that the level of awareness about Nile Basin projects stands at 39 per cent, suggesting that the Nile River Projects activities are less familiar to the journalists. The present article argues that Nile River publicity in terms of the sources of information about the Nile River comes from media excursions and Interpersonal sources. As a way of improving the prominence of Nile River Basin coverage in the news media, the current study recommends that Nile River Basin stakeholders should organize regular strategic media visits to the projects to provide opportunities for media coverage.