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  DOI Prefix   10.20431


 

International Journal of Media, Journalism and Mass Communications
Volume 3, Issue 1, 2017, Page No: 11-19
doi:dx.doi.org/10.20431/2454-9479.0301002

The Effectiveness of WhatsApp as an Interpersonal Communication Medium among Abu Dhabi University Students

Muhamad Sham Shahkat Ali &Ammaarah Kootbodien

College of Arts and Sciences, Abu Dhabi University, United Arab Emirates

Citation :Muhamad Sham Shahkat Ali,Ammaarah Kootbodien, The Effectiveness of WhatsApp as an Interpersonal Communication Medium among Abu Dhabi University Students International Journal of Media, Journalism and Mass Communications ,2017;3(1):11-19.

Abstract

The way in which we interact with one another is constantly evolving. In this day and age, WhatsApp has become a communication medium commonly used among individuals, especially College Students. The objective of this research is to identify the perceptions and trends of Abu Dhabi university students when considering WhatsApp as an effective interpersonal communication medium. This study will also investigate whether 'emoji's, voice-notes, text messaging etc." could be a replacement of this key face-to-face element during the interpersonal communication process. Lastly, the study also includes a look into whether or not these college students receive miscommunications during WhatsApp communications, and what the biggest miscommunications are. A survey was conducted on 100 Abu Dhabi University students of both genders, using a questionnaire to evaluate their perceptions and activity on the application in order to effectively answer the Research questions. Ultimately this study found a positive reaction from the students and has generated the needed results. WhatsApp can therefore be considered an effective interpersonal communication medium. There are a range of various perceptions with regards to the replacement of face-to-face communication, but it is ultimately used as an addition to, not replacement of face-to-face communication. There are miscommunications found when using the application; however the results varymainly between genders.


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