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  DOI Prefix   10.20431


 

International Journal of Research Studies in Computer Science and Engineering
Volume 2, Issue 9, 2015, Page No: 14-23

Customer Relationship Management Models for Small and Medium Enterprises in Nigeria

Tyokyaa K.Richard1, Obunadike N.Georgina1, Lawal Harun1

1.Department of Mathematical Sciences and IT, Faculty of Science and Education, Federal University Dutsin-Ma, P.M.B 5001, Dutsin-Ma, Katsina State, Nigeria.

Citation : Tyokyaa K.Richard, Obunadike N.Georgina, Lawal Harun, Customer Relationship Management Models for Small and Medium Enterprises in Nigeria International Journal of Research Studies in Computer Science and Engineering 2015, 2(9) : 14-23

Abstract

The need to maintain existing customers as linked to expanding business is paramount in the economy and organizations of today, a base for this would be the cost of acquiring a new customer which is higher than maintaining an existing one. The easiest way to achieve this is by customer relationship management (CRM). According to [2], CRM system is an information system that is meant to tract customer's interactions with the company or enterprise and to enable the organization's employees to have access to the customer's past and present records as well as response to the customer's complaints and perceived wants. CRM as a system has many benefits to the firm or organization that implement it. Small and Medium Enterprises (SMEs) on the other hand are basically companies that hire less than 250 employees or there about, although the specification varies from countries to countries but the general ideal lies on the population of workers in the organization's establishment. This work attempts to propose a framework for adoption by Nigeria SMES for design of CRM model.


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