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  DOI Prefix   10.20431


 

International Journal of Media, Journalism and Mass Communications
Volume 5, Issue 3, 2019, Page No: 1-12
doi:dx.doi.org/10.20431/2454-9479.0503001

Assessing Adoption of New Communication Technologies for Cooperative Development in Kenya

Mwongela Francis*, Wenje Peres, Anyonje Lydia, John Kirimi M'Raiji

Masinde Muliro University of Science and Technology.

Citation : Mwongela Francis, Assessing Adoption of New Communication Technologies for CoOperative Development in Kenya International Journal of Media, Journalism and Mass Communications 2019, 5(3) : 1-12.

Abstract

New Media Technologies, arguably, are reshaping modern day public lives and business ventures by transforming and expanding the scopes of new potential networks and deepening existing networks and creating a more consistent communication pattern across the globe beating aspects of time and space; to date, ICT has liberalized the business environment world over. The Co-operative sector as an enterprise, has had a long tradition especially in Africa in low uptake of ICTs in their operations. This assertion has arguably affected operations and efficacy of co-operatives making them prone to financial mismanagements, among others. For the co-operative movement to rejuvenate itself in the New Technology era, adoption of ICTs may not be an option. This paper's objective is to find out the extent to which the co-operative economies have adopted ICTs in their operations for growth. This paper relied on secondary data and used qualitative research design. The study found out that to a large extent, cooperatives have adopted new media technologies in their operations. However, more intervention measure need to be employed to make these technologies of value to co-operatives.


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