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  DOI Prefix   10.20431


 

International Journal of Humanities, Social Sciences and Education
Volume 4, Issue 5, 2017, Page No: 85-90
doi:dx.doi.org/10.20431/2349-0381.0405010

Thirty - Six Stratagems and Business Negotiation Theories

Chen Haiwei, Shi Yeli

Zhejiang Ocean University, Zhoushan, China

Citation :Chen Haiwei, Shi Yeli, Thirty - Six Stratagems and Business Negotiation Theories International Journal of Humanities Social Sciences and Education 2017,4(5) : 85-90

Abstract

With the deepening of economic globalization and the internationalization of trade, the international trade activities are becoming more and more frequent, and the role of the business negotiation is more prominent. Under the unremitting efforts, the domestic and foreign scholars summed up some major theories of business negotiations, and enriched the systematic and theoretical process of business negotiation knowledge. Meanwhile, the thirty-six stratagems are the essence of Chinese art of war, containing so many unique psychological skills. The combination of the business negotiation theories with thirty-six stratagems will be conducive to the flexible use of negotiating skills, provide more help for business negotiators to adapt to an increasingly complex economic situation..


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